Digital Marketing has been mentioned repeatedly in recent years and become an inevitable trend. It has been regarded as a more strategic marketing channel.
Due to recent technological development, internet users behavior has changed rapidly. The digital marketing industry is also diversifying itself to meet this demand.
When you’re in tough economic times, how to have an effective strategy, how to make advertising cost low and how to choose the right marketing medium is always a problem of the current branding planning. Rather than investing in traditional media such as TV, newspaper and radio, big companies have turned to internet advertising segment.
Getting to know internet as a channel of communication cannot be ignored in order to exploit the benefits of internet and attract the attention of consumers. Many companies have changed their strategy and budget on social networking (30 -50% of the total budget).
Statistics indicate that 18% of customers influenced at least one piece of online advertising in recent years, 90% of consumers trusted online product review and 10-25% of people made their buying decision based on social media. The sale process takes place not only in the act of buying and selling, but also in customer reviews and “vote” for the order in the form of like or comment in Facebook.
Evidence shows that many brands such as Mr. J Club, Pamper Vietnam and Pepsi Vietnam have fanpages and social network contests which have seen good results. Through competition and content, product information and brand image have gently absorbed into consumers’ hearts.
Arising from its advantage of providing full package covering marketing on Internet and mobile, Fifth iMedia has the opportunity to study in depth Social Media tools, system management, and measurement of user behavior as well as brand requirement demand. Fifth iMedia believes that social media as the center of media is a trend that will continue growing this year and next year. However, till today marketers always do not understand well or experience an accurate assessment on the forms of communication, measurement criteria and performance management tools on social networks .
In order for major brands and agencies to fully understand the above issues, on July 19th, 2013, Fifh iMedia will organize a seminar titled “ROI Management and Measurement on Social Media”,at 5th floor, Room B Prima Ballroom, Hotel Majestic, 1 Dong Khoi Street, District 1, HCMC, Vietnam.
This workshop received participation of nearly 100 people from the agencies in this industry (including global and domestic agency) and the major brands. It will cover an overview of Social Media in Vietnam, and Social Media ROI by Seed Proprietary Limited’s CEO, Mr Tom Simpson (previously as GroupM’s Head of Digital) and Brand Maker’s Managing Director, Ms Tan Hui Woon. Then, the workshop will address five key issues in Social Media management tools and performance measurement by Fifth iMedia’s Business Development Manager, Mr. Phan Tien Dong.
Source: http://kinhdoanh.vnexpress.net/tin-tuc/doanh-nghiep/doanh-nghiep-viet/hoi-thao-quan-ly-va-do-luong-roi-tren-truyen-thong-xa-hoi-2850909.html, 17 July 2013
