Fruiti King, the king of natural fruity icy treats and nutritional tropical fruit ice cream, has just managed to raise c. RM 1.5 million from Netrove. The local ice cream hero will utilize this fund to revamp its production facility in order to meet increasing market demand and to reposition its brand and product.
The company’s positive early traction in Mr Cool, its fruity popsicle line of product caught the interest of Netrove, a regional VC firm based out of Hong Kong. Then, Mr Teh, Chairman of Netrove, had several rounds of brainstorming with Gideon on how to move this business forward, including tackling the gelato and ice-cream market in the region and eventually globally! Fruiti King was born out of this, ‘Fruiti’ denotes the emphasis on fruit as a key ingredient in our products, as opposed to traditional flavouring with a bit of Italian feel thrown in and via the ‘i’ and ‘King’ to bring in an awesomeness in the taste of our icy products as being at the pinnacle of its class!
“We are very proud to have the opportunity to work with a dedicated and regional firm like Netrove, “ Gideon Leong, founder of Mr Cool, shares, “Mr Teh is low-profile and successful entrepreneur in Asia. He has personally shared with me his experience in building global brands, as well as providing market access for Fruiti King in Asia and US market. I count myself to be blessed with a mentor like him.”
Mr Teh says, “We believe that a great product like Fruiti King deserves to be shared with people all around the world so that all will come to know the goodness and awesomeness of our icy treats in years to come. All efforts will put into ensuring the best quality products are made and enjoyed by our customers. We simply want people to like it!”
